The word “pivot” refers to a central point or axis on which something turns or balances. In a broader sense, it signifies a fundamental shift in strategy or direction. For example, a company might pivot from a brick-and-mortar retail model to an e-commerce platform.
Choosing a central theme is crucial for any written piece. It provides focus, ensuring all content contributes to a cohesive and impactful message. Historically, effective communication has always relied on a clear central idea, allowing audiences to easily grasp the intended meaning. This principle remains relevant today, especially with the abundance of information available. A well-defined core concept allows content to stand out and resonate with readers.
